Logo Design Price Sheet Template | Free PDF for Designers https://logosbynick.com/wp-content/uploads/2019/07/logo-design-price-sheet-1024x602.jpg 1024 602 Nick Saporito Nick Saporito https://secure.gravatar.com/avatar/d9a1bc4f29b2352da1ce14ad033328ab?s=96&d=mm&r=g July 31, 2019 April 11, 2020
In this post I’ll be sharing a free template for the logo design price sheet that I send to potential clients. This is an incredibly useful and valuable tool that I’ve been using for the past few years, and I’m certain it has added tens of thousands of dollars to my income over the years that I’ve been using it.
A logo design price sheet is a document that outlines the various different pricing options that you offer for your logo design services. It also provides a brief overview of what your client can expect in terms of timeline, number of design ideas to choose from, revision counts, ownership rights, etc.
Here’s a PDF copy of the price sheet that I send to my own clients after they’ve submitted a design brief. I’ve omitted my actual prices because they tend to fluctuate, and I consider it sensitive information that I’d rather not make public.
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The information covered by the price sheet is as follows…
Pretty straightforward — how many choices would you like? Some clients know exactly what they want and don’t need lots of options. Other clients aren’t quite sure what they’re looking for and may want to see a large variety of ideas.
This is the number of changes to the design(s) the client is allowed to make. So let’s say they want me to try using a different font, color, orientation, style, etc. That would be considered a revision round.
Revisions are only valid until the design is completed and final files are sent over.
The is the amount of time in which the client can expect to receive their design ideas, or first drafts as they’re called. This time frame is based on when the client makes a payment. I always require payment upfront in order to start a project (and I recommend you do the same,) even if it’s just a deposit payment.
This indicates whether or not the client will retain ownership of the final designs. All logos that I create are a work-for-hire, meaning the client automatically assumes copyright of the final design as if they created it themselves. I added this section just to assure people that they will own the design because it’s actually a really common question I get.
This ensures the client that they will receive editable copies of their finished logo in case I, you, they, or anyone else wants to make alterations to the design in the future.
Most clients typically aren’t as well-versed in file formats as designers are, so I put together a format guide that I always include with the final files. This outlines all of the different formats I include and how they can best be used. You can read more about that in my post about logo file formats for clients.
These are alternate copies of the finished logo, but in all black and all white, which is quite useful for embroidery, engraving, printing, or any other usage that calls for versatility in a logo.
Here’s an example of what I mean. The black and white copies are the monotone variations…
Using a price sheet is a good idea for a variety of reasons, but the most important reason is that it gives your client the ability to choose a pricing option that best fits their budget as opposed to giving them a single take-it-or-leave-it price.
As freelancers, the product we sell is our time. The logo design price sheet allows your client to choose how much of your time they’d like to purchase. This works out great for both parties involved because the client gets to choose the best fit for their budget and the designer never has to accept less than their time is worth.
There’s two instances in which a price sheet will make you more money…
In short, the logo design price sheet empowers your clients by giving them options, and it empowers you by making your services more accessible.
The price sheet is applicable for maybe 80% of the design briefs I receive, but it wouldn’t work for the other 20%. All projects are unique, and some are so different than the typical logo design project that a price sheet just wouldn’t make sense. A few good examples of this are as follows…
If you’d like to use this wonderful tool for yourself, I’ve put together a zip folder with some editable files for my own price sheet can be downloaded here: logo-design-price-sheet.zip
This is the very same template and design that I use myself. Simply update it with your own information and you’re good to go. Just make sure to download and install the Lato font family first.
I’ve included three different editable formats for the logo design price sheet template…
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